What is a social media hook?
A hook is a short phrase at the beginning of a reel or other short form video (e.g. Tiktok, Youtube Shorts) designed to make the viewer stop scrolling and stick around to watch your video. A good hook should be visually engaging, emotionally appealing, or thought-provoking, often within the first few seconds of the video.
 
Elements that make a hook effective include a compelling narrative, striking visuals, intriguing questions, unexpected humor, or a teaser of what's to come. Catchy, curiosity-inspiring phrases that make the viewer want to find out more are best!
 
Follow the suggestions and examples that can be adapted to your own niche and content. 
 
Content
101 Social Media Hooks
101 Call to Actions
90 Days of Social Media Content